Director of Marketing Services

Boston, MA
Full Time
Primacy is a human-centered, digital-first agency that crafts purposeful and pivotal brand experiences in healthcare, higher ed and financial services. Trusted for our expertise and chosen for our creativity, our team of seasoned pros deliver boldly imagined, thoughtfully crafted and hugely successful experiences that elevate brands and enterprise value. 
Primacy's Marketing Services team will craft omnichannel marketing strategies — backed in data and laced with insights — that connect to the hearts and minds of target audiences, motivating them to act. We'll activate against actionable plans that enhance the human experience and drive meaningful business results for our clients. Meanwhile, we'll accelerate our own business growth as we help our mission-driven clients to do even better.
The Director of Marketing Services will lead, build, and grow the team, playing a critical role in marketing the brilliant experiences we've poured our hearts into building. 

What You’ll Do
  • Continue building the discipline around Marketing Services within the Primacy Delivery team
  • Prep, lead, and facilitate Strategic Workshops with clients when the conversation centers around marketing services
  • Craft actionable, insight-infused, data-packed, ideas-led marketing strategies that inspire our clients and strive towards business results
  • Create tactical action plans to help clients visualize the tactics, priorities and resources required to deliver on the strategy 
  • Determine the smartest way to build the discipline; explore all options when it comes to activating against the work
  • Commit to creating only the highest quality work by being relentless in pursuit of brevity, clarity, insight-backed strategies, actionable plans, engaging, highly visual deliverables, and ideas-packed plans that energize clients
  • Partner with all delivery teams at Primacy and our sister agencies ( and Zensource) to produce award winning work in the most efficient, effective way possible
  • Assist the team with creating accelerators with which we utilize as the starting point for each marketing services deliverable 
  • Innovate our service offering, evolving our current deliverable offerings and creating net new services based on client demand 
  • Ideate ways to streamline our process to improve gross margin 
  • Actively work in our software and tools platforms to generate insights that inform strategies and drive big ideas
What it takes to succeed in this role:
  • 7-9 years of marketing and sales/support experience leading and managing marketing team
  • Digital agency experience is a must, preferably experience in New Business as well
  • Tools experience must include Miro
  • Must work well with teams and have a positive, goal-oriented attitude
  • Candidate must be detail-oriented, organized and an efficient time manager
  • Proven ability to meet deadlines and to deliver revenue targets
  • Ability to think both creatively and strategically, as well as skillfully articulate ideas 
  • Apply market knowledge to help define internal marketing strategies and inform agency growth potential
  • Ability to lead account relationship, define campaign performance objectives and ID strategies 
  • A self-starter who is also extremely innovative, professional and resourceful
  • A leader who can help mentor and drive current team members

Who You Are
  • Uphold excellence every step of the way
  • Constantly adapting, flexing, solving and evolving at the speed of customer needs
  • Think bigger and challenge prior assumptions
  • Have your teammates’ backs; challenge one another and support their success; when they win, we all do
  • Relentlessly push the work quality and efficiency; work smarter, not harder 
  • Speak up with new ideas; ask “why” for clarity, context, and clear direction 
  • Evolve your game; be a student of your craft; lifelong learner
  • Channel your ambition into action; pursue the rabbit hole and dig deeper for strategic insights — our clients will benefit
  • Deliver work that drives our clients’ businesses forward; seek to understand how the work performs and impacts their business; curiosity is king
  • Hold yourself accountable (we’re all (fun!) adults here); meet your deadlines 
  • Proactively communicate progress to your team

The Perks:
  • The best co-workers you’ll ever find
  • Unlimited PTO
  • Medical, Dental, Vision, 401k
  • Annual bonuses for all levels
  • Ongoing training opportunities
  • Planned outings and team events (remote workers included!)
An Equal Opportunity Employer
We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.


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